Fältman & Malmen

About Us

Using creative solutions combined with a close collaboration with the client, we create sales today and build strong brands over time. Fueled by a constant curiosity about you and the challenges you face, we reach an understanding for your business and how to communicate it.

Creativity

We see creativity as a financial lever. Over the years, there have been quite a few prizes, and the award Agency of the Year is the one were most proud of. During the last 24 years we have been ranked in the top and in 2024, we claimed silver. 2025 marks the year we go for the gold!

FCB

FCB is the most local, global advertising network in the world, with offices in over 80 countries. As partner, we act as their Nordic hub.

Local Network

In our Nordic network, we work closely with various media and advertising agencies from our neighboring countries for clients in need of research, insights, and analysis from other local markets.

History

The agency was founded in 1965 by Gunnar Fältman and Kaj Malmén. The dynamic duo began their careers with an office from within café Corso in the central part of Stockholm, assuming the obvious name Marsipan & Mandelmassa. Gunnar and Kaj took part in shaping advertising-Sweden with groundbreaking campaigns for brands like RFSU, Abbas, Svenska Spel and Pripps. Now – almost 60 years later – we employ the same philosophy to stay curious and never stop moving, to always be able to create relevant communication.

How many Swedes get gonorrhea tonight?