We at FCB Fältman & Malmén see creativity as a financial lever for our clients, which creates sales today and builds strong brands over time. Our expertise is in brand strategy, idea, design, content, film, SoMe, data-driven, PR, production and media. We also have a studio for film and sound.
We are a Nordic partner to the global agency network FCB and have partner agencies in Denmark, Finland and Norway. Our long knowledge and broad experience mean that we are familiar with most categories within B2C and B2B. We create an understanding of your business and the challenges you face by constantly being curious.
There have been a lot of prizes over the years in international and national competitions. One of the ones we are most proud of is the assessment of the clients who have given us top positions in the Agency of the Year since the competition was started. In 2024, we won second place, thanks to all the clients and employees for good teamwork. Seeing creativity as a financial lever for the customer is part of the recipe for success.
FCB with its tagline "The most Local of the Globals" is one of the world's oldest global advertising agency networks and has been active since 1873. Today FCB has 120 offices in 80 countries and a strong position as one of the world's most successful and creative advertising agency networks with multiple profits in competitions such as Cannes Lion: Strategy Agency of the year, Global Network of the year and several lions, Adage – Best place to work, Adweek – Global agency of the year.
Thanks to our and FCB's combined experience, we are a perfect match for the Swedish and Nordic markets.
Nordically, we collaborate with our partners in Denmark, Finland and Norway. We work with a selection of media, SoMe and digital experts.
The agency was founded in 1965 by Gunnar Fältman and Kaj Malmén. Radar couple Gunnar and Kaj started their careers with an office at café Corso in central Stockholm. Then under the obvious name Marzipan & Mandelmassa. The duo helped shape advertising Sweden with pioneering campaigns for, among others, RFSU, Abbas, Svenska Spel, Mölnlycke and Pripps and others.
Now, 60 years later - we work with the same philosophy - to be curious and by simplifying, simplifying, simplifying always create relevant communication.Here we have collected some of all the jobs we have done over the years and which today are considered classics in the industry.
