Swedavia AB operates the ten most important airports in Sweden. Previously, each airport had its own graphic profile, which led to confusion among travelers. To address this, a unified design strategy was implemented, creating a common graphic identity that both simplifies and clarifies the experience for everyone.
— Idea
— Brand platform, BB
— Com. platform, 3C
— Idea
— Brand Identity Design
— Film
— Motion graphics
— Digital advertising
— Print advertising
— Radio
— Events
— Retail and shopper marketing
— DM and CRM
— Production
