Swedavia – Domestic flights

Background

Since the peak in 2001, domestic flights have decreased in volume. Choosing aviation for domestic travels has it’s advantages compared to alternative means of transportation, especially during the winter period.

Objective

To increase awareness regarding the reliability of aviation.

Target group

Business travellers in Sweden, in their role as business travellers as well as in their role as private travellers.

Concept

The campaign dramatizes the unpredictability of weather and uses the fact that Swedes, every winter, seems as surprised when there is snow, ice or storm. With the concept “But the aircraft operates as usual” we want to infom society that aviation is the mean of transportation least affected by winter weather and that you despite the weather, can feel confident when choosing aviation for your domestic travels.

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