Digital road signs
Miramadi test launched their new workout concept W8LOSS for the Swedish market. The ambition was to slow down the rampant development of overweight among Swedes by creating new active digital units. The units were placed outside next to busy roads and were formed like typical road signs to maximize the attention from people and cars passing by.
- Client:Miramadi Training
- Dicipline:Outdoor advertising, Innovative media